Separate Career, Projects, and Writing
Each surface has a different job. Mixing them on Home forced either résumé shorthand or branding language.
Alternatives considered: Keep a single long homepage; Use a Portfolio label that mixes everything
Professional Project · Personal site · 2026
joshlewis.pro
Personal site that holds professional work, creative projects, writing, and technical experimentation without forcing them into one career story.
Context
The previous site did not represent the range of the work. It risked reading as a conventional résumé site or as an abstract personal-brand exercise. The harder problem was structural: how to keep sales work, creative projects, writing, and AI experimentation on one site without collapsing them into the same category.
Constraints
- Employers and recruiters need to understand the site quickly.
- Role, scope, and outcomes stay accurate to the real sales work and to finished projects.
- Professional and creative work need equal legitimacy without requiring equal prominence on every page.
- The writing cannot collapse everything into one career identity.
- One person has to maintain the site.
- Sparse design cannot become empty or generic.
- Future projects need room without predicting what they will be.
Approach
Rebuild on the Case Astro foundation with custom CSS. Separate Career, Projects, and Writing. Keep Home brief. Treat creative work as projects rather than hobbies. Link Ekovus out to its own site. Structure project pages around context, constraints, decisions, and consequences.
Key decisions
Use Case as the foundation with Astro and custom CSS
The foundation already supports editorial restraint and static publishing. Implementation choices stay practical, not innovative for their own sake.
Alternatives considered: Keep the previous visual system; Start from a blank design system
Keep claims accurate and skip inflated titles
The site is more credible when scope matches the work and finished projects can stand on their own.
Alternatives considered: Borrow product-case study metrics language; Lead with tools and stack
Result
Home no longer carries every part of the identity. Career stays easy to find. Creative work has structural legitimacy. Writing has its own home. Sparse design puts more pressure on copy, sequencing, and selection.
What changed
- Individual projects need stronger explanations when the site stops performing as a résumé.
- The structure can absorb future work without claiming to know what that work will be.
- Basic implementation choices should stay plain. The rebuild is not a transformation story.