v0 by Vercel — Generative UI That Ships
Prompt → production React code. The shortest path from 'I need a dashboard' to 'it's deployed.'
generative-uivercelreactshadcn
Where the Magic Happens
Shadcn/UI + Tailwind defaults mean every output looks production-ready instantly. Iteration loop: 'make the sidebar collapsible' → diff → accept → deploy. No context switching.
Where Friction Lives
Locked to Vercel/Next.js/Shadcn stack. Can't eject cleanly. Complex state (auth, real-time, websockets) falls apart fast. No design token import — your brand system lives in Figma, not v0.
PM Recommendation
Add 'export to any framework' (Astro, Remix, plain React). Let users import design tokens (Figma API, Style Dictionary). Build a 'hand-off package' — specs, component inventory, state machine — so engineers don't reverse-engineer.